OUR STORY
Defined by Intent, Refined by Expertise
UserAtCore is not a vendor; we are a foundational partner. Our value is built on four immutable layers: Human Intelligence, Concrete Evidence, Disciplined Process, and Clear Philosophy.
Expertise over efficiency.
Our core team is supported by a global network of senior researchers and strategists.
We scale expertise when needed, while staying small, focused, and hands-on.
01. THE CORE TEAM
Aileen Mae Misajon
Business Strategy & Growth Lead
Aileen drives client strategy and growth at UserAtCore, turning complex decisions into clear direction.
With 12+ years across global teams, including Fiserv and IBM, she helps clients align quickly and achieve meaningful business impact.
Martin Stefanik
Founder & Research Principal
Martin leads research at UserAtCore, turning complex decisions into clear, confident direction.
With 20+ years across startups and enterprises, including IBM, he helps teams uncover real user needs and drive better product and strategic outcomes.
Beth Pernold
Senior Researcher
Beth is a detail-oriented researcher who’s spent the past decade helping teams uncover insights, shape better experiences, and make confident decisions. Her approach is thoughtful, structured, and always grounded in real user needs.
Marisa Armeña
Senior Researcher
Marisa brings a strong research mindset shaped by years of guiding teams through complex product decisions. She helps translate ambiguity into clarity, combining analytical thinking with a deep understanding of user behavior and needs.
02. WHY EVIDENCE MATTERS
“The costliest decisions are the ones made without real user evidence.”
The four-stage mechanism for clarity.
03. WHAT WE REALLY DO
01
Define the problem clearly
We start by understanding the problem your team is facing, what is at stake, what you need to learn, and what evidence is missing to move forward.
02
Build the right research plan
We shape the study around what needs to be learned, aligning on key assumptions and questions. We then select the right mix of qualitative or quantitative methods, moderated or unmoderated.
03
Generate evidence from real users
We gather focused evidence from the people affected by the decision, using interviews, testing, surveys, or usertesting.com when appropriate.
04
Deliver clarity leaders can use
We synthesize findings into clear recommendations, comprehensive research reports, and executive-ready summaries that help teams align and move forward with clarity.
04. PROOF OF WORK
B2B E-commerce Experience Realignment
Situation:
B2B buyers struggled to understand what they were actually purchasing across leading platforms.
Even well-designed experiences created confusion around pricing, product differences, and next steps — leading to hesitation and reliance on sales.
Action:
We conducted a balanced comparison study of leading B2B platforms, observing real buyer behavior across the full journey — from exploration to checkout — to uncover where decisions break down.
Outcome:
Clear patterns emerged on what drives decision clarity vs friction.
Experience gaps were quantified (8.7 vs 5.4 satisfaction), enabling focused prioritization of improvements that reduce hesitation and support faster, more confident purchasing decisions.
8.7 vs. 5.4
satisfaction
We’ve supported decisions across 100+ products and teams in global markets, turning research into clarity and confident alignment.
If this way of working resonates
Start a conversation about the decision you’re facing
We’ll respond within 1 to 2 business days.
No sales pitch. Just a thoughtful conversation about your decision.